Flahavan’s, Ireland’s favourite porridge brand, is ‘going for gold’ with Commonwealth Youth Champion, Aaron Sexton, as the company announces its continued sponsorship of the Athletics NI Primary School Cross Country League.
Fresh from his success at the Commonwealth Youth Games, Aaron will be the official Ambassador for the League, sharing his experiences as a 200m sprinter and Ulster and Irish Schools Rugby International with the children. The 2017-2018 season is set to be the biggest yet, with over 200 schools expected to register – building on the 6,500 pupils who took part last year.
Speaking at the launch, and his new role, Aaron commented:
“As a young person in sport, I understand the importance of having exposure to sport early on – which is exactly what the League does. I took part in the League when I was in primary school, so you could say I’m coming back to my ‘grass-roots’ through my role as ambassador! I’ve learned that sport and nutrition go hand in hand, and as an athlete competing across a number of disciplines, it is very important to have a healthy diet, so my role as the Flahavan’s Ambassador is the perfect fit. I can’t wait to get started, and look forward to the coming rounds.”
Brand Marketing Manager, for Flahavan’s Porridge Moya Verling explains:
“This is our seventh year of working with Athletics Northern Ireland, and the legacy of the League is an important factor in our sponsorship. In that time thousands of young runners have ‘taken to the track’ and got a taste for athletics – including Aaron. Aaron is the perfect example of a rounded athlete, who had a talent that was nurtured and developed from a young age - he is trained by his Dad in North Down. As a seventh generation family business, the importance of family is a value we share. We’re excited for the League to get off to a ‘racing start’ this year with Aaron!”
The 2017 / 18 League will get under way on 6th October with children from over 200 primary schools taking part across seven regions: Southern Area, Fermanagh Area, Co. Down, Causeway Coast, Co. Tyrone Area. Co. Antrim and North West.
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