On your marks! Flahavans give young athletes a head start in Athletics NI League

Marking the 13^th consecutive year of the Flahavan’s Porridge sponsorship, the 2023 Squad – the top placed girls and boys from the 2022 League - took to the beach for the first training session of the season, which was attended by Hannah Gilliland, who is the new ambassador for the 2023-2024 League.   

A keen cross-country runner hailing from Ballynahinch, Hannah has competed at various local and national competitions. Watching from the sidelines, Hannah provided some words of inspiration for the squad:   

“It is incredible to see the dedication, hard-work, and talent shining through from these young athletes at such an early stage of their athletic careers. I have no doubt that the Flahavan’s Primary School Cross Country League produces the best up and coming talent in Northern Ireland and I’m excited to see how each of the athletes’ progress throughout the league.  

“With any sport, it’s vital to stay focused and motivated on, and by your goals, as well as maintaining a consistent training routine to achieve your potential. A nutritious, balanced diet is also important in any type of competitive sport, so the Squad members, as well as the League participants are very fortunate to have Flahavan’s products on hand to keep them going throughout their training and competitive races. 

“I remember when I was at this stage, so much to look forward to as the season progresses – wishing them all the best!”  

Kate Kelly, Darcie Clarke, Carter Rolston, and Sebastian Mair pictured at the launch of The Flahavan’s Primary School Cross Country League at Portstewart Strand with Hannah Gilliland, ambassador of the 2023-2024 league. 

The 2023-24 league is set to attract approximately 4,000 competitors from 400 schools across Northern Ireland bringing together young runners aged between 9 and 12 years old. The format for the 2023-24 season will consist of three rounds across the six regions in Northern Ireland, with the first of the rounds due to take place on Friday 20^th October 2023, with schools competing in two out of the three rounds to qualify for the final in February 2024.   

Shauna Bratten, Marketing & Events Manager at Athletics NI reflected on the importance of having the backing of Flahavan’s as a sponsor for the league:   

“Athletics NI is delighted to continue working with Flahavan’s as our sponsor for the Primary School Cross Country League. Having the continued support of a respected brand such a Flahavan’s has really helped to put the league on the map, establishing it as a regular fixture in the sporting calendar. 

“We’re also looking forward to collaborating with Hannah this year, as she comes on board as ambassador for the League. We know and have seen through past successes that the Flahavan’s Primary School Cross Country League is very often the springboard to an exciting sporting career for many of these talented young people, following in Hannah’s footsteps as she continues to succeed at a senior level.”  

Speaking about the continued sponsorship, Alice Quirke, Brand Manager for Flahavan’s added:  

“Over the last 12 years we have built a fantastic relationship with Athletics NI, and we are excited to enter our thirteenth consecutive year as sponsors of the League. We look forward to seeing the 2023-24 squad of young athletes’ progress in their sport, and the entire team at Flahavan’s wishes all the pupils the best of luck as they take part in this years’ league!”  

For further information on taking part in the Flahavan’s Primary School Cross Country League & Squad, contact the Athletics NI office on info@athleticsni.org or visit https://athleticsni.org/Flahavans-Cross-Country  

To find out more about Flahavan’s full range of products, visit www.flahavans.co.uk or follow @flahavans on Facebook and Instagram.