Launch of the 37th Annual Podium 4 Sport Seeley Cup 10K

17 September 2018

Launch of the 37th Annual Podium 4 Sport Seeley Cup 10K

Jodi Smith (North Down AC) along with Craig Allen (Podium 4 Sport Marketing Manager) and Luke Dinsmore (Springwell Running Club) launch the 37th Podium 4 Sport Seeley Cup 10K 

Belfast based sports retailer Podium 4 Sport is delighted to announce they will continue as lead sponsor of the Seeley Cup 10K organised by Willowfield Harriers, which is celebrating its 37th year. The race takes place on Saturday 1st December starting in Ormeau Park, Belfast at 2.30 pm.

Almost 900 runners completed last years race through the beautiful surrounds of Ormeau Park with Derry Track Clubs, Gideon Kipsang taking the Men's title and Queens University AC athlete Emma Mitchell the Women's.

Podium 4 Sport have extensive experience in providing expert advice regarding athletics, particularly relating to endurance running. The Montgomery Road store boasts a group highly trained staff who are available to provide Video Gait Analysis. Podium 4 Sport are proud to cater to the needs of all runners, stocking a varied selection of running gear from leading brands.

Craig Allen, Marketing Manager of Podium 4 Sport comments, "Podium 4 Sport are delighted to be approaching our 8th year of sponsoring the Seeley Cup. We are very impressed with the organisation and commitment of everyone at Willowfield Harriers and Athletics Northern Ireland. It has been a pleasure being in partnership with them."

There is a total prize fund of over £1500 and many of Northern Ireland's top road racers will be in action. The 10K route has been officially measured and will be run under Athletics Northern Ireland rules.

Participants will receive a performance t-shirt and the race will be timed by ChampionChip Ireland.  Online entry is available for the event at and is capped at 1000 runners.

Podium 4 Sport is the largest independent sports store in Northern Ireland, with over 30 years in business. Specialists in technical running we also cover all the sports you would expect from a traditional sports store and a bespoke Outdoor store and a dedicated Bike store. Stocking a wide range of equipment for Rugby, Hockey, Football, Cricket and all Racket Sports along with a huge range of Running Shoes and Clothing, Fitness and Gym Equipment.



For more information visit

Facebook -